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Sunday, May 27, 2018

majestic-wine-web-story - Welcome Hook Norton Brewery
src: www.hooky.co.uk

Majestic Wine plc is the United Kingdom's largest specialist retailer of wine. The group's operating companies include:

  • Majestic Wine Warehouses Ltd, the main retail operation of the United Kingdom
  • Lay & Wheeler, a fine wine and en primeur specialist
  • Les Celliers de Calais (trading as Majestic Wine Calais) with two stores in northern France
  • Naked Wines, a customer funded, international online wine retailer


Video Majestic Wine



Early history

Majestic Vintners was founded by Sheldon Graner in 1980. Graner gained his experience as a merchandiser with the John Lewis group, and coupled this with his passion and hobby as a wine broker/trader to set up Majestic. He called the business 'Majestic' after his other passion, collecting early postage stamps, especially those of Kings Edward VII and George V.

The initial design logo for the company was based on a definitive set of King George V postage stamps of 1929.

In the end of the 1970s, wine could only be bought through off licences or specialist wine retailers, usually in city centres, and only during limited hours. Using his merchandising expertise, Graner conceived the idea of selling wine throughout the day via a warehouse, with a minimum purchase of twelve bottles (one case) to comply with licensing laws at the time. Another innovation was that individual wines could be tasted before buying.

Graner opened his first wine warehouse in Harringay, North London, in 1980, under the management of Tony Mason, brought in by Graner to manage the day to day activities. The second store was opened in Battersea in May 1981. In the middle of 1981, the group called in receivers. Majestic's assets were bought from the receivers by Giles Clarke

In August 1987, Majestic acquired Liquor Barn, a chain of 104 stores in California and Arizona. Following the disposal of the business based in America, Majestic Wine was sold for £15 million to investors in 1989. Clarke went on to for Pet City and Johnstone bought Château de Sours in Bordeaux.

In 1986, Mason set up Wizard Wine under the same concept, which in 1987 was purchased by retailer Bejam. After Bejam was purchased by rival Iceland in January 1989, Mason and partners John Apthorp (now retired) and Tim How (CEO until 2008) bought Wizard Wine from the heavily indebted Iceland.

In September 1991, Wizard Wine purchased Majestic Wine PLC in a leveraged buyout, and merged under the Majestic Wine Warehouses brand as a private company. Headquartered in Watford, Hertfordshire, under the leadership of Tim How (CEO until 2008), Majestic Wine became a public company in 1996, floating on the Alternative Investment Market (AIM).


Maps Majestic Wine



Development and expansion

  • April 2000 - Majestic.co.uk launched, offering customers an online service.
  • October 2001 - Majestic acquired Les Celliers de Calais, whose business was based around the British cross channel trade. Rebranded initially as Wine & Beer World, and since 2013 as Majestic Wine Calais there are now two stores in Calais and Coquelles following the closures of branches in Le Havre and Cherbourg.
  • July 2003 - Majestic opened their first temperature controlled fine wine centre at St. John's Wood store.
  • October 2005 - Launched Gift Solutions, an online service designed to allow customers to send gifts of less than twelve bottles. The company's 13th consecutive annual rise in turnover was recorded, with profits of £13.2m.
  • March 2009 - Majestic acquired the privately owned companies: Lay & Wheeler Ltd, WBI Ltd and Vinotheque Holdings Ltd as the fine wine specialist arm of Majestic Wine plc.
  • June 2009 - Majestic published company report stating that the administrative costs had increased by £6 million from £10 million, head office staffing increased by 10%. Store staffing increased by a little over 1%. The increase in store numbers means that the store staffing increase is actually a real terms decrease.
  • September 2009 - Majestic reduced its in store minimum purchase from twelve bottles to six bottles.
  • June 2012 - The minimum purchase for online orders and deliveries reduced from twelve to six bottles.
  • February 2015 - Majestic announced the departure of chief executive Steve Lewis.
  • April 2015 - Majestic acquired Naked Wines for up to £70 million, and appointed Naked's founder Rowan Gormley as chief executive.

Majestic Wine sets up in-house ecommerce team, as it warns on ...
src: content.internetretailing.net


Today

Majestic Wine Warehouses operates as a wine retailer, selling a mixture of wine, champagne and spirits. Majestic's stores offer customers free tasting, free delivery and free glass hire. Majestic Wine currently has 211 stores in the United Kingdom.

The company's chairman is Phil Wrigley, and its chief executive is Rowan Gormley.

In June 2016, Majestic Wine announced a double digit sales boost since the purchase of Naked Wines.


Rowan Gormley - Wikipedia
src: upload.wikimedia.org


References


Majestic Wine profits set to dip as it bolsters marketing
src: www.telegraph.co.uk


External links

  • Official website
  • Lay & Wheeler website
  • Vinotheque website
  • Naked Wines website

Source of article : Wikipedia