Enterprise Holdings, Inc. is a private holding company headquartered in the Clayton suburb of St. Louis, Missouri, United States. It is the parent company of car rental companies Enterprise Rent-A-Car, National Car Rental, Alamo Rent a Car, and Enterprise CarShare. The holding company was formed in 2009 as a result of Enterprise Rent-A-Car's 2007 acquisition of Vanguard Automotive Group, the parent company of National Car Rental and Alamo Rent a Car. The company sells its used cars through Enterprise Car Sales. It is owned by the Taylor family.
Video Enterprise Holdings
History
Established in 1957 as Executive Leasing, the company was renamed Enterprise in 1969 in memory of the World War II ship USS Enterprise (CV-6) on which the founder Jack Taylor served. Jack Taylor's founding philosophy, which has shaped the company's business policy, has been stated as "Take care of your customers and employees first, and profits will follow."
The company was restructured in 2009 to become a holding company of Enterprise Rent-A-Car and its 2007 acquisitions of Alamo and National.
As of 2010, Enterprise ranked as the largest car rental company in North America, and was the only investment-grade company in the car rental industry. Further, it was part of the largest global car rental network through it's alliance with Europcar. The success of Enterprise can in part be attributed to it's major focus on customer service.
Executive history
As of 2010, the company's chairman and CEO was Andrew Taylor, son of the founder Jack Taylor.
Mergers and acquisitions
A planned acquisition of Citer SA was announced in November 2011; this includes the acquisition of subsidiary Atesa. This acquisition would add 30,000 vehicles to the company's fleet and provide entry into the French and Spanish markets.
PhillyCarShare, a for-profit car-sharing organization in Philadelphia, Pennsylvania, was acquired by Enterprise in 2011 and was renamed Enterprise CarShare in 2014.
Enterprise acquired further car-share companies including Mint Cars-On-Demand in 2012 (New York and Boston), I-GO in 2013 (Chicago), and in 2014 Occasional Car in Denver and AutoShare in Toronto.
Enterprise acquired Performance Gateway, which provided "Software-as-a-service (SAAS) services featuring performance management software for use in network management, vendor and employee feedback and training, vehicle rental, automotive insurance, automotive refinishing, and collision repair applications" on February 1st, 2013.
Enterprise acquired Zimride ride-matching business on July 10, 2013. Terms of the sale were not released.
Enterprise merged Performance Gateway and CynCast into ARMS Business Solutions April 12, 2017 "to provide an integrated management suite to insurance carriers, adjusters, collisions repair shops, manufacturers, and all partners involved in the claims and repair channels."
Enterprise Rent-a-Car
In 2006, Enterprise Rent-a-Car ranked #1 in sales with $9 billion in sales; unclear what the geographical scope of this sales figure was.
Enterprise Rent-a-Car became an Enterprise Holdings subsidiary in 2009. This subsidiary has been recognized as a "Best Place to Launch a Career" by BusinessWeek for several years prior to 2010. It also has a strong culture of promoting from within, which has contributed to its being a top recruiter of college graduates. The subsidiary was named by J.D. Power and Associates the number one ranked car rental company in terms of customer satisfaction from 2005 through 2011.
In 2008, Enterprise piloted its first on-campus carsharing program at Washington University in St. Louis. The program, called WeCar, was introduced at University of South Florida in July 2009. As of September 2012, WeCar has 100 carsharing programs in more than 30 U.S. states and Canada, and the service offers almost 100 electric cars and plug-in hybrids, including the Nissan Leaf and the Chevrolet Volt. By September 2013, WeCar was rebranded as Enterprise CarShare.
On March 26, 2014, Enterprise Rent-A-Car Canada Company, a subsidiary of Enterprise Holdings, purchased AutoShare, a carsharing company that had been founded in Toronto in 1998 and operated in several Canadian cities. It adopted the Enterprise CarShare name soon after.
ONRAMP Concierge
In 2012, Enterprise launched a mobile concierge website accessible by scanning a QR code for smart phones. Known as "ONRAMP Concierge", the service is accessed by customers scanning the code printed on a sticker placed on the driver's side window of the vehicle; the codes were made available to nearly all vehicles in Enterprise Rent-A-Car, Alamo Rent A Car, and National Car Rental following a 20,000-vehicle pilot program started in 2011. The application, once scanned, gives users information about their rental vehicle's make and model, company offers and nearby resources such as gas stations or restaurants. Enterprise launched the application in an effort to raise vehicle awareness and generate sales for its auto manufacturing partners.
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References
Further reading
- Burns, Stan (1997). Exceeding Expectations: The Enterprise Rent-A-Car Story. Lyme, Connecticutt: Greenwich Publishing Group. ISBN 9780944641231. OCLC 1002525537.
External links
- Official website
Source of article : Wikipedia
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